Roadway Moving becomes official moving and storage partner of the Chicago Bulls

Roadway Moving has named the Chicago Bulls its latest sports partner as the New York-based company pushes deeper into Chicago and other major U.S. markets. The deal adds in-arena branding, digital activations and fan experiences while underscoring Roadway Moving’s national expansion strategy.

Why it matters: - The Bulls deal gives Roadway Moving a high-profile platform in Chicago, one of its fastest-growing markets. - The partnership is designed to boost brand visibility with consumers, businesses and relocation clients as Roadway Moving expands nationwide. - The agreement also strengthens Roadway Moving’s sports sponsorship portfolio, adding the Bulls to its official partnership with the New York Yankees.

What happened: - Roadway Moving announced a new partnership with the Chicago Bulls on July 15, 2026. - The company became the team’s Official Moving & Storage Partner. - Roadway Moving said Chicago has been a priority market over the past year and a strategic hub for Midwest growth. - The company operates across New York, Chicago, Los Angeles, San Francisco, Miami, Dallas, Atlanta, Denver, Seattle and other major U.S. markets.

The details: - The partnership includes prominent in-arena branding throughout the season. - The deal also includes fan engagement opportunities, digital and social media activations, promotional opportunities and fan-focused experiences. - Roadway Moving serves residential, commercial, interstate, and international customers. - The company’s services include local moving, long-distance moving, interstate relocation, office relocation, commercial moving, international moving, packing services, custom crating, white-glove transportation and climate-controlled storage. - Roadway Moving was founded in New York City in 2008 by Ross Sapir. - The company says it completes more than 30,000 moves annually, operates more than 265 trucks and tractors, and employs more than 700 people nationwide. - Roadway Moving says it is fully licensed, bonded and insured for local, interstate and international relocations. - The company says it maintains a 99.3% on-time pickup and delivery rate, a 94.6 Net Promoter Score, a 93 Employee Net Promoter Score and a 2.5% claims ratio. - Roadway Moving says it operates more than 400,000 square feet of warehouse space, including climate-controlled storage in New York. - The company says it holds a 4.9 out of 5 star average rating across Google, Yelp and Angi, along with an A+ rating and Accredited Business status with the Better Business Bureau.

Between the lines: - The Bulls partnership fits Roadway Moving’s broader play to pair local market expansion with recognizable sports brands. - Chicago’s role as a Midwest hub suggests the company sees the market as more than a single-city opportunity. - The move also reinforces how moving and logistics companies are using team partnerships to reach customers during major life and business transitions.

What's next: - Roadway Moving will activate the partnership through the season with arena visibility and digital campaigns. - The company expects the Chicago investment to support continued growth among residents, businesses, property managers and corporate relocation clients. - Roadway Moving said it will keep investing in partnerships that strengthen brand awareness as it expands across the U.S.